Posts Tagged "social media"
[caption id="attachment_1006" align="alignleft" width="300" caption="Our logo for the Biodiversity Professionals group on Linkedin"][/caption] Biodiversity has been in the news recently (yay!). And thousands of people are actively engaged in various aspects of biodiversity (also yay!). But there are not a lot of professional networking resources specifically for folks in biodiversity careers (boo!). A lot of the social networking resources revolve around Facebook and Twitter. These are great, but the conversation tends to be a bit scattered and is often cause-based or promotional. Biodiversity professionals need a place where they can engage in more focused conversations.
[caption id="attachment_965" align="alignleft" width="240" caption="The Biodiversity Daily makes Twitter so easy..."][/caption] Unless you live in a cave, you will have heard of Twitter. And many reading this will have tried out the microblog's service. Trouble is, many who try it give up after a few "tweets." They just don't "get" Twitter. While Twitter has its die-hard fans (I'm one of them) it can be hard to see how Twitter is a valuable use of your time. It's true that much of what you see on Twitter is irrelevant
The Neotropical Conservation Foundation provides a great example of how a conservation organization can use social media to engage its audience while at the same time meeting its own needs. The NCF wants a new logo. Rather than roll out a new logo fait accomplis, it posted ideas on its Facebook page and asked "Fans" of the page to comment. Ted Kahn, Executive Director of the NCF and who founded its Facebook Fan page, posted the logo to the page’s photo album and wrote "I created a new logo for NCF. I value your